About the Founder

Hey there, Besties!

I'm Alyssa, the Owner and Founder of Stella Rose Athleisure, LLC. My fitness journey kicked off back in 2016. Let's face it—we all start out thinking we've got this fitness thing figured out, but it's a journey, right? We learn and grow along the way.

Stepping into a gym used to make me feel like all eyes were on me, judging. That changed when I discovered the power of workout gear. There's something magical about strutting into a gym, feeling like a million bucks in your fresh athleisure wear.

Stella Rose Athleisure, LLC was born from a vision: a haven where women uplift each other, grow together, and have a blast doing what we love. Whether we're crushing it at the gym or lounging at home, we deserve to feel comfortable, confident, and stylish in our own skin—because beauty knows no bounds!

To all of you amazing souls supporting me and my brand, thank you! Your belief in me means the world. Let's keep empowering each other and rocking our unique styles together!